With over 10 years in combined teaching experience, we believe that learning should be interactive, hands-on, research based, and most importantly- fun! Instead of leaving with a list of #allthethings to do post-workshop, you will leave our classroom with an already created action plans, created by you, with our help, the whole way through.

The Cooney Classroom

NOT YOUR AVERAGE "WORKSHOP"

Because this? This isn't a "workshop". This is...

AN ALREADY COMPLETED GAMEPLAN!

As former teachers with over 10 years of combined teaching experience, we know the best research based practices to actually teach- not to just talk at a crowd of photographers, hoping to take their business to the next level, but to actually teach you how.

To provide a hands-on, action planned, learning environment where success can be maximized.

We are so thankful to have been able to use our strategies to create the amazing #CooneyCouple community of brides and grooms that we have today, and now... we are expanding that community to photographers- through the #CooneyClassroom!

"We dedicated our lives to becoming highly experienced teachers, and now we get to share that experience with you."

And the best part? Instead of sitting in a workshop, feverishly writing down #allthethings that you need to get done, with us, you will have...

Because this? This isn't a "workshop". This is...

AN ALREADY COMPLETED GAMEPLAN!

As former teachers with over 10 years of combined teaching experience, we know the best research based practices to actually teach- not to just talk at a crowd of photographers, hoping to take their business to the next level, but to actually teach you how.

To provide a hands-on, action planned, learning environment where success can be maximized.

We are so thankful to have been able to use our strategies to create the amazing #CooneyCouple community of brides and grooms that we have today, and now... we are expanding that community to photographers- through the #CooneyClassroom!

"We dedicated our lives to becoming highly experienced teachers, and now we get to share that experience with you."

And the best part? Instead of sitting in a workshop, feverishly writing down #allthethings that you need to get done when you leave, you will leave with...

Coming Soon

The Next Classroom

8 Weeks of Group Coaching with Shauna and Jordon 
Access to the Cohort Marco Polo
Lifetime Access to the Cooney Classroom Graduates Group
Two one-on-one Mentoring Calls with Shauna and Jordon 
 Private Cohort Facebook Group
Option to Attend the Cooney Classroom Reunion

The Cooney Classroom originated as in person, hands-on experience where we educated on how to identify, find, and book ideal clients, and the experience was absolutely incredible. But, like all great things, with time, we knew that in order to best love and serve our community, it was time to adapt. 

With photographers being from all over the country, we knew we wanted to offer a virtual learning experience, but it was so important to us to keep it hands on, personalized, and interactive. Because as former teachers with over 10 years of combined experience, we know that the best education is one that individualized and created around needs. 

And that is how our 8 week group coaching series came to life. 

With it, we have a proposed agenda that covers everything from getting inquiries, to workflows, to client experience. Then, once our attendees have secured their spots with us, we will then survey our students to see what areas of their business they need the most in, and we will adjust and recreate the curriculum- all based around the Cohort's needs and desires.  

The 8 Week Coaching Program

ABOUT THE CLASSROOM

Finally... an education program that is actually built around your needs.

How to get booked
Creating Vendor Relationships
Curating for your Ideal Client 
Portfolio Review

Building MOmentum

Creating your Client Profile 
Client Profile Creation 
Brand Research

Identifying your Ideal Client

Why your Why Matters
Establishing your Why 
Formulating Your Why
Why your Why sets you apart



Creating Copy that Connects

The Proposed Eight Week Agenda

Winning at Social Media 
Consistency/Curation
Hashtag Hacks
Our  Vendor Email
Facebook

Finding your Ideal Client

Handling Inquiries 
Inquiry email workflow
Inquiry response, follow up, cold call, final email
The Consultation Process for your Ideal Client
Client Gifting

Workflows that work for you

The Client Experience
Winning at Word of Mouth
Connecting with Vendors
Instagram Review 

The Client Experience

Choosing How to Advertise
Facebook Ads
Instagram Ads
Targeted Ads for your Ideal Client

Facebook Ads that convert

Pricing for your Ideal Client
Pricing Creation 
Creating a Luxury Experience
The Cooney Couple Experience 
How to Win at Business

Pricing for Profit

The true beauty of the 8 week coaching program is that all of it is curated around the needs of each cohort and carefully individualized to ensure that the content truly connects to the participants. However, below are some of the topics that are available to be covered. (However, the topics are also not limited to what you see below).

The Cooney Classroom

LOOK INSIDE

Shauna and Jordon were so open and transparent with every aspect of their business and it was so refreshing to have photographers and business owners who were raw and real with us. We laughed together, like a lot! But we also cried together. 

We cried tears of raw emotion at the at the successes that their classroom has brought, the barriers that have helped business owners break through, and the dreams that they have helped become reality. Shauna and Jordon have built such an amazing community of #CooneyCouples! Their couples are a part of a community who have date nights together, cheer each other on, and it was so evident in the video that they showed of their couples! 

And while they have built an amazing community of couples, they've also built a community of business owners that they're equipping to be successful! 

HEAR FROM OUR RECENT GRADUATES

Shauna and Jordon put so much effort into every detail, so we could get timeless images for our personal portfolios. They taught me so much from camera settings to work flows to how to better serve my clients. 

Their honesty about their own business successes and failures was inspirational to hear. I admire the way they they serve their clients and other photographers. They’re true leaders, making a positive difference in the industry! 

The classroom was structured so well between the educational and hands-on portions. 

You can’t go wrong with signing up for a Cooney Classroom!!!

HEAR FROM OUR RECENT GRADUATES

The Cooney Classroom far exceeded our expectations in every way. We were blown away by all that we learned. The styled sessions were absolute perfection. The vendors were top of the line as evidenced by the love and care they put into their work. The sessions were a dream for us to photograph. 

Meeting and networking with fellow photographers was something that we loved. Everyone was encouraging of each other and truly shared and exemplified the culture of ‘Community Over Competition’.
Shauna and Jordon don’t just have a passion for education, they have hearts for people. This is what sets them apart. They want to pour into others what they have learned as photographers because they genuinely care. 

HEAR FROM OUR RECENT GRADUATES

Going into the Cooney Classroom, I was nervous... honestly, I was nervous I wouldn't hear anything I hadn't already heard about the business side of photography. Because, let's face it, there are a lot of workshops out there that don't meet the standards they set. BUT, I can truthfully say that I got SO much out of attending the Cooney Classroom.I now have a better understanding of my ideal client; I know how to speak to them and what to do in order to FIND them. I know how to brand myself so that my ideal client WANTS to reach out. But... it doesn't stop there. The styled sessions were of course gorgeous with the most incredible vendors, but the way Shauna and Jordon structure the sessions... it makes it so everyone wins. No more fighting for a good shot, no more getting in each other's way - none of that existed and that in itself was ultra valuable. There's something special about Shauna and Jordon. Not only can you see the love they have for each other, but you can really see how passionate they are about helping photographers. 

HEAR FROM OUR RECENT GRADUATES

I'd recommend taking this classroom not only to learn all the good stuff from two of the most amazing people, but also to feel more confident about your abilities with your camera and while serving people. 

Because that's what Shauna and Jordon do best; they serve their couples from initial inquiry till... well, forever. And they do the same to Cooney Classroom students! Being able to ask questions in their Cooney Classroom Graduate Facebook group is another huge bonus. 

If you are in a place in your business where you know you need to do something huge in order to make that next jump, THIS IS IT! Do not hesitate, buy that ticket and prepare to be wowed!!!

HEAR FROM OUR RECENT GRADUATES

The Cooney Classroom was worth every single penny and I am so glad I took it!
I was so nervous about having to rebuild my business in a new place, but now I am feeling so much more confident with the tools and advice you guys provided.

People like Shauna and Jordon in the photography industry are truly inspirational and so incredibly valuable to the rest of us!

Shauna and Jordon truly advocate community over competition.


HEAR FROM OUR RECENT GRADUATES

Shauna and Jordon's Cooney Classroom was by far the most Hands-On and helpful investment for my photography business thus far! I feel like I always had a why, but Shauna truly helped me understand how much of an impact I can make! They shared such valuable knowledge and dropped so many truth bombs for us. Because they helped me realize my why, my business will be forever changed! Thank you Shauna and Jordon!

HEAR FROM OUR RECENT GRADUATES

It's so hard nowadays to find people in this industry that truly have a good heart and don't look at other photogs as competition and look at helping them as a pain. You two live to better people's lives!! It's fine, I'm totally tearing up as I write this lol. Thank you, thank you for giving me permission to do the things I feel are best for my business even though it might not be what the industry says is what I'm supposed to do. Thank you for being an open book. Thank you for being raw and honest and caring people. But most importantly, thanks for being a friend and someone I feel like I can talk to about anything. I learned so much and I can't wait to sit down and really start making some changes in my business moving forward. I love the both of you all I have to say for anyone looking to take a #cooneyclassroom is DO IT. Cause you get way more than just a workshop! 

HEAR FROM OUR RECENT GRADUATES

There aren't enough words to describe how amazing my experience was at the Cooney Classroom! I went in not knowing what to expect, not knowing anyone, or what direction my business was going in. I ended up leaving knowing just who my ideal client is, how to attract them, and what my next steps in my business were. The whole experience was seriously over the top amazing. Shaun and Jordon seriously thought of everything, from the meet-and-greet the first night, to the sweetest gift when we arrived, TWO styled shoots, and SO much more. I never had so much fun while learning, and I loved how we did hands-on activities during the class. I even made such great friends with the other photographers! This workshop was better than I could have ever imagined, and better than anything else I've ever been too! I could go on and on about the Cooney Classroom, but seriously, it is so worth it. Shauna and Jordon are seriously the two sweetest people I have ever met. They are so much fun, loving, happy, and wonderful educators! 

HEAR FROM OUR RECENT GRADUATES

JESS

There aren't enough words to describe how amazing my experience was at the Cooney Classroom! I went in not knowing what to expect, not knowing anyone, or what direction my business was going in. I ended up leaving knowing just who my ideal client is, how to attract them, and what my next steps in my business were. The whole experience was seriously over the top amazing. Shaun and Jordon seriously thought of everything, from the meet-and-greet the first night, to the sweetest gift when we arrived, TWO styled shoots, and SO much more. I never had so much fun while learning, and I loved how we did hands-on activities during the class. I even made such great friends with the other photographers! This workshop was better than I could have ever imagined, and better than anything else I've ever been too! I could go on and on about the Cooney Classroom, but seriously, it is so worth it. Shauna and Jordon are seriously the two sweetest people I have ever met. They are so much fun, loving, happy, and wonderful educators! 

ALEXIS

It's so hard nowadays to find people in this industry that truly have a good heart and don't look at other photogs as competition and look at helping them as a pain. You two live to better people's lives!! It's fine, I'm totally tearing up as I write this lol. Thank you, thank you for giving me permission to do the things I feel are best for my business even though it might not be what the industry says is what I'm supposed to do. Thank you for being an open book. Thank you for being raw and honest and caring people. But most importantly, thanks for being a friend and someone I feel like I can talk to about anything. I learned so much and I can't wait to sit down and really start making some changes in my business moving forward. I love the both of you all I have to say for anyone looking to take a #cooneyclassroom is DO IT. Cause you get way more than just a workshop! 

EMMA

Shauna and Jordon's Cooney Classroom was by far the most Hands-On and helpful investment for my photography business thus far! I feel like I always had a why, but Shauna truly helped me understand how much of an impact I can make! They shared such valuable knowledge and dropped so many truth bombs for us. Because they helped me realize my why, my business will be forever changed! Thank you Shauna and Jordon!

The Spring 2019 Graduates

Kelly

Going into the Cooney Classroom, I was nervous... honestly, I was nervous I wouldn't hear anything I hadn't already heard about the business side of photography. Because, let's face it, there are a lot of workshops out there that don't meet the standards they set. BUT, I can truthfully say that I got SO much out of attending the Cooney Classroom.I now have a better understanding of my ideal client; I know how to speak to them and what to do in order to FIND them. I know how to brand myself so that my ideal client WANTS to reach out. But... it doesn't stop there. The styled sessions were of course gorgeous with the most incredible vendors, but the way Shauna and Jordon structure the sessions... it makes it so everyone wins. No more fighting for a good shot, no more getting in each other's way - none of that existed and that in itself was ultra valuable. There's something special about Shauna and Jordon. Not only can you see the love they have for each other, but you can really see how passionate they are about helping photographers. 

Toni

The Cooney  Classroom was worth every single penny and I am so glad I took it!

People like Shauna and Jordon in the photography industry are truly inspirational and so incredibly valuable to the rest of us!


Dianne

I'd recommend taking this classroom not only to learn all the good stuff from two of the most amazing people, but also to feel more confident about your abilities with your camera and while serving people. 

Because that's what Shauna and Jordon do best; they serve their couples from initial inquiry till... well, forever. And they do the same to Cooney Classroom students! Being able to ask questions in their Cooney Classroom Graduate Facebook group is another huge bonus. 

If you are in a place in your business where you know you need to do something huge in order to make that next jump, THIS IS IT! Do not hesitate, buy that ticket and prepare to be wowed!!!

Maria & KEvin

The Cooney Classroom far exceeded our expectations in every way. We were blown away by all that we learned. The styled sessions were absolute perfection. The vendors were top of the line as evidenced by the love and care they put into their work. The sessions were a dream for us to photograph. 

Meeting and networking with fellow photographers was something that we loved. Everyone was encouraging of each other and truly shared and exemplified the culture of ‘Community Over Competition’.
Shauna and Jordon don’t just have a passion for education, they have hearts for people. This is what sets them apart. They want to pour into others what they have learned as photographers because they genuinely care. 

Shauna and Jordon put so much effort into every detail, so we could get timeless images for our personal portfolios. They taught me so much from camera settings to work flows to how to better serve my clients. 

Their honesty about their own business successes and failures was inspirational to hear. I admire the way they they serve their clients and other photographers. They’re true leaders, making a positive difference in the industry! 

The classroom was structured so well between the educational and hands-on portions. 

You can’t go wrong with signing up for a Cooney Classroom!!!

Ashley

Shauna and Jordon were so open and transparent with every aspect of their business and it was so refreshing to have photographers and business owners who were raw and real with us. We laughed together, like a lot! But we also cried together. 

We cried tears of raw emotion at the at the successes that their classroom has brought, the barriers that have helped business owners break through, and the dreams that they have helped become reality. Shauna and Jordon have built such an amazing community of #CooneyCouples! Their couples are a part of a community who have date nights together, cheer each other on, and it was so evident in the video that they showed of their couples! 

And while they have built an amazing community of couples, they've also built a community of business owners that they're equipping to be successful! 

Anna and Ryan

The Fall 2018 Graduates

HEAR FROM OUR RECENT GRADUATES

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