3 Reasons Your About Me is Failing Your Business

Education, Photographers

Can one page of your website really make that much of a difference?

Yes. Yes, it can.

Here are three reasons why:

1. You are being way too generic on who you are targeting.
You are screaming that you are open for business and willing to take on whoever, whenever.

How to fix it: Be specific and target your ideal client.
If they were standing right in front of you, what would you say to them?

2. You’re trying too hard to be like everyone else.
Have you searched other photographer’s websites and tried to mimic their website?
They seem successful so why not try to do it like them?

But when you do that, you lose yourself.
There is only ONE you! No other business can be like yours because they are not you!

3. You aren’t being real.
You’re doing that professional thing where your voice goes up in pitch, your smile
gets wider than usual, and you say feel-good words that aren’t native to your vocabulary.

Know what I’m talking about?

Stop talking about “preserving memories” and get to the REAL WHY of why you do what you do.

Or maybe you don’t know your why so you can’t share it…


The good news? We got you.

Join our wait list for our FREE 5 Days To Why Challenge and uncover WHY you do what you do.

Here are some kind words from our last round of challengers:


Missed our last round for the challenge? No worries! Sign up for our free photography education subscription and we will let you know when we’re having our next free 5 Day to Why Challenge!

Hugs and lots of Love,

Shauna and Jordon

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Ansel Adams

"You don't take a photograph, you make it"